About.
TrueLab builds websites for local businesses. Plumbers, electricians, contractors, clinics, anyone whose customers search, click, and call. If your site is slow or silent after hours, you are paying for it daily. We rebuild it, automate the routine, and add AI chat that answers and books at any hour.
Why we exist
A customer with a burst pipe finds your site. It loads slowly. The number is hard to tap. The form says someone will reply tomorrow. They hit back and call the next result. You lost a paying job and never knew it happened.
The people selling websites rarely fix this. Design shops make pretty pages that don't convert. Marketing agencies can't build the automation behind the page. Neither can tell you which ad money comes back as revenue, because they never measure it.
We're engineers. We run our own AI products with real users and real revenue, and we build client sites with the same stack. Fast site, automated follow-up, AI chat working around the clock, and numbers that show what pays. Live in days. First step is a free teardown of your site, so you see what's leaking before you spend anything.
How we work
First, the free teardown. We go through your site the way a customer on a phone does and list what loses you jobs. Load time, how hard it is to call or book, what happens to a question at 9pm. No pitch, just the list.
Then we rebuild. Fast, mobile-first, with calling and booking one tap away. Most sites go live in days.
Then we automate what eats your time. Follow-ups, reminders, review requests, and AI chat that answers questions and books appointments at night. A 9pm visitor becomes a morning job, not a missed call.
Principles
Fixed price, not hourly
Scope and price in writing before we write code. If something takes longer, that's our cost, not yours.
Built for the phone first
Your customers find you from a phone, usually with a problem in hand. One tap to call, message, or book. No pinching, no hunting.
We run our own AI products
Wisme and MindForge pay our bills. We deal with AI costs, errors, and 3am alerts on our own systems first, so we don't experiment on yours.
Three months of support, free
Bugs after launch are ours to fix, free, for three months minimum. You also get documentation your team can actually use.
Site losing leads? We can show you in 15 minutes.
Send your URL. We send back three to five specific things on your site that are losing leads, plus what a rebuild would cost. Free, no deck.
Reply within one business day